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News Roundup for April 24, 2018

Good news for the kombucha industry—it’s a hit with millennials.

Bravo’s Alesandra Dubin checked in from the annual Coachella music and all-things-cool fest to say that the kombucha bar was one of the best food-related things she found at the California event.

Durbin writes: Maybe it’s the L.A. girl in me, but I just love me some kombucha — nothing makes me feel more refreshed and detoxified than a swig of the stuff, even if most of the benefit is psychological. This year’s new curated on-site program featuring kombucha sommeliers, and I was pretty psyched to try some of the brews made just for the festival.

Cool down with an ice cold bucha @wacofarmersmkt

Here in Austin, as this article from the Baylor Lariat points out, we have about four or five kombucha brewers, but poor Waco (96 miles north of Texas’ capital) was probiotic beverage free until the launch of Bare Bucha. Sold from a van that makes its way around town to various markets, Bare Bucha also can be found at some local store.

“We are the only people in Waco who make our kombucha here, and sell it here,” Kelly Doolittle, manager of operations at Bare Bucha said in a recent interview. “There are several Austin companies that sell it here; Austin has at least five to six big companies that all sell nationwide.”

Doolittle goes on to expand on the claim that everything is bigger in Texas—including kombucha: “Because of Austin, [the state of] Texas is one of the biggest consumers and sellers of kombucha in the United States,” Doolittle said. “There’s a market for kombucha here, and we’re not necessarily trying to create it, but strengthen it. There are a lot of people who are adventurous, who are into this health-type stuff. Even if they don’t know what kombucha is, they’re very willing to try it.”


Perhaps it’s the influence of its new master, Amazon, but Whole Foods released some data that shows what its top sellers are in various regions.
In the Midwest (as tabulated from a store in Cincinnati), Live Soda (a probiotic beverage) is listed as an “up and comer.”
In the Northeast (as tabulated from a store in Piscataway, N.J.), KeVita Master Brew Kombucha is a top-selling beverage.
In the Northwest (as tabulated from a store in Whitefish, MT), GT’s Kombucha takes the top two spots followed by KeVita Apple Cider Vinegar Tonic Elderberry.
In the Southwest (as tabulated from a store in Sierra, AZ), the top up and comer is Wild Tonic Kombucha, on tap in the store.
In the West (as tabulated from a store in Concord, CA), GT’s Kombucha came in second in the beverage category.


From our best of Twitter:
You must love this Tweet from Wild Kombucha


And anyone who loves the beach will adore this Tweet featuring a bottle of Big Easy kombucha against the backdrop of a large, tantalizing stretch of sand (presumable somewhere along the Gulf).

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Our Kombucha Journey Rolls On at Full Speed

Time flies when you are attempting to sample every kombucha flavor in the world. And, also to meet every brewer in the world.

For the past six years, after adding kombucha to our diet to fulfill the need for more alkalinity, the journey that led us to this website (especially in the recent relaunch) has been more than we ever expected. We build our travel around how many brewers can we visit; what supermarkets and local grocers are carrying kombucha (it’s a way of finding cool, new brands) and what new trends are emerging based on kombucha that makes its way to farmers markets and small warehouses tucked away off a bustling freeway.

In 2017, we sampled kombucha, Naturia, in Warsaw at a natural food store a few blocks from our hotel by the central train station. We then brought a starter kit to our Workaway host who lives on a farm south of Gdansk. On that same trip, we then flew to Berlin for the express purpose of meeting master brewer Ted (Tadeusz Zagrabinski) at his restaurant/brewery/mad food scientist workshop, Café Barbucha. Additionally, we came across some local German brands (such as Carpe Diem from the folks behind Red Bull) with the growing number of Berlin supermarkets carrying vegan food and beverages. BTW, we will be posting our video interview with Ted in the next week.

Earlier that year, our voyage of all things probiotic beverage took us to the Southeastern part of the U.S. In Wilmington, N.C., we met the founders of Panacea Brewing and later that same trip we came across Dalia Sofia, a small brewer in South Carolina.

On each of these trips, we visit supermarkets big and small where we come across brands new to us, such as Big Easy Bucha, Bucha, Simple Truth, Lenny Boy, and more. It is through these journeys that we learn first hand the differences in taste and brewing method. We take in the thought behind various approaches—long brewing time, short secondary brews, unusual teas and flavorings, and so on. It has made us even more dedicated to our mission of covering the world of kombucha with spirit and insight. We are also intrigued by innovative sales strategies, from self-serve on tap in grocery stores to unmanned storefronts with kombucha and jun taps (such as SOMA in Portland, OR.)

Stay tuned for more info on past and future journeys. We hope to meet every brewer in the U.S. and abroad.