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GT’s Kombucha Flashes Its Customer Service

Whether it is a question about a food processor or a probiotic beverage, it’s heartening to know that a company’s customer service is alive and well. And, more than that, listening to its customers.
In the case of GT’s Kombucha, the California company not only is listening, it is responding to issues and questions related to its beverage. For a national brand that is often in the spotlight (sometimes in less than a positive way), a quick answer to a simple question makes it close to a case study in the lost art of customer interaction.

As someone who has a sensitivity to kiwi, I was disturbed (well, at least put off) by reading that GT’s has kiwi juice listed in its ingredients on the label of many of its kombuchas. So, I asked why.
I asked:

Can I ask you the reason/logic for adding kiwi juice to your kombucha? It seems to be a recent ingredient.

I ask since I am allergic to kiwi and wonder how many others are.

And, less than one day later, the company responded:

Thank you for reaching out to us with your concern.

As you probably are aware, Kombucha is a living fermented tea that requires a carbohydrate source to nourish the cultivation of its probiotics. The carbohydrate can come in the form of cane sugar, honey, agave, fruit juice etc. We use kiwi fruit juice for our Enlightened Kombucha and have been for a long-time. We use kiwi juice as nutrient source for the initial fermentation of the Kombucha culture because it is a premium ingredient and mixes well with our Enlightened formula. It is consumed by the active cultures ‎during the culturing period and virtually all consumed. We have researched that those with kiwi allergies should not have any reaction. Therefore individuals with sensitivities to kiwi should not experience any adverse reactions.

If you’re still concerned, please know that we offer our Classic Line of Kombucha that has organic sugar as the fermented ingredient.
We hope this information is helpful. Please let us know if we can further assist!

Peace & Blessings,
Darryl

Some would say that such questions can be handled on a company’s Q&A Page, but I liked the personal touch. Will I go back to drinking GT’s? Well, at two for $5 at the local Sprouts, the answer is obvious.

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